Campus Health at IU Indianapolis
Fall 2024
Market Research
Research Problem(s) Studied
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Are students interested in having a contraceptive vending machine on campus?
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what products would students like to see included in the vending machine?
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How much would students be willing to pay for the products?
A general representation on how students feel about the product.
IU-Indy students will be surveyed about their knowledge and wants regarding the product.
Part Two
I surveyed 7 different IUI students to see if there is any interest in the contraceptive vending machine. The results varied but were mostly similar. The split was 50-50 when asked if they had any previous knowledge of contraceptive vending machines. Half of the students had an idea of what it is and half were not too familiar with it. Majority of students said 24/7 access is important to them and they would use it if available on campus. All students want all the currently suggested products to be added in the vending machine and would prefer to purchase it on campus rather than going off campus. The most popular location for the vending machine is campus center with Taylor hall as a running second. I assume this is due to privacy concerns along with accessibility. When it comes to pricing, students are willing to pay from $5 to $50 for supplies in the vending machine, which is about the same as the retail prices. Lastly, most students are very concerned about privacy, so it is important to take the placement of this product into consideration. Overall, all the students are interested in the service and are willing to pay a reasonable price for all the things that come in it.
Different locations for the product to go
A result from the survey on what specific products students want offered in the vending machine
From the survey results, I learned how important this product is to IUI students and how interested they are in having it on campus because it would be very helpful. One key takeaway is that awareness for this service is currently limited, with half of the respondents unfamiliar with the concept. This suggests that while the need exists, there is an educational gap that needs to be addressed. The survey emphasized the importance of 24/7 access to contraceptive products. Students value the convenience of having essential health products available at all times. Furthermore, students overwhelmingly prefer accessing these products on campus rather than off-campus since it offers more convenience and immediacy.
Given that half of the respondents are unaware of the concept, my marketing plan will incorporate an education campaign. This will include having informational posters, flyers, social media content, and collaborations with student organizations to raise awareness about the vending machine and its benefits. Since privacy is a major concern, the campaign will highlight discreet purchasing options and promote the strategic placement of the machine in locations like the Campus Center and Taylor Hall. The messaging will assure students that their purchases remain confidential. Lastly, to meet varying financial needs, we will include affordable options for basic products, such as condoms, but reasonable higher prices for premium contraceptives. Discounts and student promotions might also be introduced during key times, such as the start of the semester when incoming students are arriving on campus.