Social Media Plan

Instagram

Instagram will serve as one of our platform by offering more interactive opportunities with students. With Instagram Reels being versatile, we can repurpose TikTok videos and post them along with the interactive features of Instagram Stories. This platform is ideal for promoting events and discussing products with students to get their thoughts on them. It would also directly reach our students since most of them follow school related events on Instagram. Other platforms, such as Facebook or Twitter, lack the same engagement potential and relevance for video-driven campaigns that target young users like our target audience.

Social media coordinator planning and recording weekly content.

Instagram
Mock-Ups

TikTok

Educational video posted on TikTok for our students

TikTok will be used as one of our primary platforms for this campaign. TikTok is uniquely suited for creating short, engaging, and creative content such as skits and product tutorials. It appeals to younger people and aligns closely with the target audience for this marketing campaign. Not only do college students spend a lot of time on this app, they are also familiar with how to use it and create appealing content based on trends. Additionally, TikTok would also increase the likelihood of reaching a broader audience outside of our students and allow for more partnerships and resources outside of the university. TikTok will feature creative and entertaining skits as well as educational tutorials demonstrating how to use the products effectively. Overall, this content strategy ensures that our brand stays approachable while delivering value to the audience.