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Objectives + Strategies + Tactics

The objectives aim to increase student usage of campus health services by 15% within one year of the product rollout, ensuring that students have greater access to essential health resources. These goals are important because they promote awareness of available services, encourage healthier lifestyles, and address needs such as access to contraceptives and health screenings. Strategies include partnering with student organizations and health groups to co-host events, setting up informational tables at health fairs, and distributing at least 300 contraceptive products via vending machines within two academic years. Tactics like social media takeovers, “Product of the Month” discounts, and QR code flyers will make information easily accessible and engaging. Training 50 student ambassadors, expanding to 100 in the first semester, and collaborating with OTEAM and campus tour guides ensure health services are highlighted during orientation, making them more visible and approachable for new students. These efforts are vital for fostering a healthier, more informed campus community and empowering students to take charge of their health, specifically their sexual health. 

Objectives
Strategies
Tactics

Objectives are how we will measure the success of the marketing plan once it is implemented

Strategies address how objectives are to be achieved

Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met

Increase student usage of campus health services by 15% within one year of the product rollout.

Partner with student organizations and other health & wellness groups by co-hosting events to promote usage and increase awareness. 

  1. Set up a table at the monthly health event hosted by the health and wellness promotion office and offer free health screenings and products. 

  2. Have student orgs do social media takeovers to promote our organization and our products as well become brand ambassadors for our program.

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Distribute at least 300 contraceptive products through the vending machine by the end of the second  academic year from rollout

Keep track of the monthly sales to see what products are popular amongst users and adjust the placement of the machine if needed. 

  1. Start a product of the month campaign and have discounts on that product during the month. 

  2. Create flyers and put them around campus, especially campus center with QR codes that have information about the products in the machine. 

Train 50 students ambassadors on the product knowledge prior to rollout and eventually increase to 100 students during the first semester of the product being out.

Partner with OTEAM to recruit volunteers and have the campus tour guides promote the product to incoming students.

  1. Work with campus tour guides to include a “Campus Health Tour” as part of orientation for new students.

  2. Organize engaging training sessions and feature the student ambassadors on socials to share tips on assessing health services. 

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